The clothing and accessories feature the iconic bright stripes of the lemlem line, in various shades of blue, fuchsia pink and classic red. "Collaborating with Joe Fresh on this collection for women and kids is a great way to share what inspires us at lemlem and show how fashion and philanthropy can make a real impact around the world," said Liya Kebede , founder of lemlem. "I hope that through this collection more people can come to discover lemlem's style and the story of what we are creating in Africa ." The Joe Fresh x lemlem capsule collection launches online at JoeFresh.com on May 8 , and in-store on May 15 . Prices range from $14 to $39 . As part of the collaboration, Joe Fresh is supporting the lemlem Foundation and its mission to help women in Africa thrive. "We are pleased to partner with Liya and her Foundation to build a collection inspired by their iconic designs that celebrates and supports their extraordinary efforts," said Ian Freedman , President, Joe Fresh. "With a shared commitment to modern wardrobe essentials, we have together built a spirited collection that delivers on our commitment to essentialstyle at exceptional value." High-res images of the Joe Fresh x lemlem collection, along with campaign images, are available for download here. About lemlem lemlem, an artisan-driven fashion collection, founded by model and women's health advocate Liya Kebede , inspired the designs for this collection. lemlem is knownfor its bright colors and hand-woven fabrics. Its philanthropic counterpart,lemlem Foundation, is dedicated toimproving the lives of women in Africa by providing access tomaternal health services and economic empowerment opportunities. About Joe Fresh Essential Style. Exceptional Value. Founded in 2006,Joe Freshoffers accessible, modern design in lifestyle collections for women, men and children. Today one ofCanada'sleading fashion retailers, Joe Freshbrings a contemporary point of view to everyday wardrobe favourites full of colour, polish and thoughtful details.